Adaptive Website Design vs. Mobile Version?

on 2 July 2017, by Helga Webber

Adaptive design for various screen resolutions has become a modern standard for websites development. However, the percentage of such websites on the net is still poor. And the number of websites that have their own mobile version, is even smaller. Today the major issue is the choice: creating a separate mobile version or making your website design adaptive?

The average percentage of people who use the Internet on their smartphones and tablets continues to grow. Primarily, this is possible due to the convenience and increasing access speed. Not all websites are displayed on your mobile device perfectly, as they were originally made with a focus on the standard resolution of stationary monitors.

Traditional HTML is not well suited in this case, because the screen size of mobile devices is different from the monitor diagonal size, which leads to a mismatch in terms of design and graphics.

In addition, Flash and Javascript may not work correctly or not be displayed at all in mobile browsers. In addition, the traditionally large amount of content leads to the long page loads.

This creates a number of problems with the user’s navigation, which often leads to the fact that a person is totally annoyed and is about to leave the resource. Therefore, it is worth considering the possibility of adapting sites for mobile devices.

Adaptive web design

Key Advantages of Adaptive Design:

  • Convenience of development. With the adaptive layout, the website entire structure automatically adapts to different screen widths. You do not have to write everything from scratch in order to get a working product. Just correct CSS and HTML. Given the existence of frameworks like Bootstrap, such website development is not very complex (if taking the standard implementation). In addition, support for such product would be a relatively simple task.

One URL – saves us from unnecessary redirects, and the need for the user to remember the address of the mobile version (even if it’s just a prefix m.). Also, the presence of a single address will positively affect the website promotion, since the search engines will find it “more convenient” to work with.

The Main Disadvantages of Adaptive Design:

The “weight” of the site remains large, which means that the site will still be loaded for a long time.

In development, adaptive design is simpler than the mobile version, but it can not be disabled on the mobile screen. In other case, the use can always go to the standard version of the site if he does not like the mobile version.

Adaptive Interface vs. Mobile Version?Adaptive layout and mobile interface

The developer himself has to make a choice about the best  way of presenting his resource on the mobile screen: using an adaptive layout of the website or a mobile version.

Creating a website in accordance with the principles of adaptive web design will help to display the site well on any device (no need to adjust the screen scale and scrolling). In this case, the same content management system is used, and there is no need for any additional manipulations.

If your project tends to have a complex architecture and collects a lot of information, you would better consider creating an additional mobile version.

Advantages of Creating Mobile Version:

  1. Using mobile version of the site from on a smartphone or tablet s much more convenient: there is no need for horizontal scrolling. All the functionality works correctly, while on some unadapted sites, you cannot even put the goods into the basket!.
  2. In the mobile version you can develop additional features aimed precisely at the target group of visitors: arrange to send SMS directly from the site, detect the location and the distance to the nearest point of sales, etc.
  3. Navigation of such sites is generally adapted for touch screen, which is also much more convenient.
  4. The mobile version of the site is easier, has less heavy code.  Thus it loads faster, which reduces the user’s expenses for downloading it when paying for mobile traffic.
  5. Search engines use mobile search for phones. This means that the website mobile version of the site will be ranked higher, so there are expected more conversions to your site.

Mobile website version

How to Plan Architecture of the Mobile Version:

  • The navigation must be adapted for the touch screen navigation;
  • The site should not be overloaded with content, since it will be difficult to navigate on a small screen;
  • Avoid too much graphics, since it significantly increases the load time;
  • The content should be structured to give ability to move quickly refreshing the page too often;
  • The mobile device owner often surfs the Internet in order to find specific data. That is why some important information, such as contacts and services provided by the company, should be available first.

Sometimes there is a big chasm between the display of web pages on the screen of a standard monitor and on the display of a portable device. In some cases, the same site can look great on a stationary PC, but it can be extremely inconvenient to use on an iPhone.

Working with adaptive layout and creating a mobile version allows to meet the requirements of your prospective website users, especially if it comes to the mobile segment.

Responsive website mobile version

See other material on websites and corporate email creation in the previous article on our blog.